MLB The Show was in a 3-year sales decline. Gamers thought Baseball was slow and dull.

The resulting Baseball is Better campaign injected new life into the brand with a fresh strategy and culturally relevant content all season long.

I built a team of 25 across brand strategy, digital marketing, content marketing, analytics, social media, and production that achieved a historic brand turnaround with 40% sales growth, becoming the best launch in PlayStation brand history.