Google-backed LinkNYC planned to replace 12,000 archaic New York City payphones with the most significant free public WIFi network globally.

Our team of digital strategists, content creators, and technologists led the consumer launch for this innovative initiative. We rooted LinkNYC’s branding in the familiar NYC transportation look and feel and added a modern and cheeky tonality.

We exceeded growth, engagement, usage, and adoption KPIs and received the Ad Age A-List Creativity Innovation Award.